Tiktok is now a significant platform for discovering new songs. Social media remains a key player for artists. If a listener likes the artists’ song, they can search the artist on the platform and find more of their music. They can maximize the opportunity of getting their music on a playlist by also uploading their other discography. Getting onto these playlists means the artists also need to develop a profile on the specific platform. That gives musicians a higher chance of finding fans who want to listen for more. Playlists with similar artists and genres attract the kinds of fans that the artist makes music for. These streaming platforms are the new record stores where fans share new music they’ve found.Īrtists who want to promote their music should look into how they can get their song onto as many playlists as they can that fit their genre or aesthetic. Playlists on platforms like Spotify and Apple Music are now popular ways that fans of specific genres and artists discover new music. With emails, artists can promote their new songs by sending them directly to fans who have given their email addresses. A website could also be where artists announce the release of new music.īuilding a website does take time and might require some help, but a good website could act as a central hub for fans to interact or know more about an artist.Įmail lists are another asset that may seem outdated but are direct connections to fans. It could be a place where artists sell merchandise and also post scheduled events. A website is a place for audience members from all social media platforms to gather. Though social media is an important place for artists-every musician could benefit from a dedicated website. The internet has many outlets for artists to find new listeners-it’s just a matter of understanding how to harness the connections the internet provides. Without live shows, artists need to see how to maximize their digital opportunities so people can hear their music. The good news is that the internet offers artists flexibility even with the world in lockdown. While options may seem limited, artists are finding ways to push their content, brand, and music to meet a wider audience-even in 2021. The internet and the impact of the Covid-19 remain relevant factors that affect music promotion. Since the music industry has changed significantly, it can be hard to navigate how to promote music in 2021.
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